2025 IBTM Asia Pacific Shifts Locations : Won't Be Held in Hong Kong—See You in Barcelona Instead!

Well, it looks like RX Global, the team behind IBTM World, has made a bit of a pivot for 2025. Originally, the first-ever IBTM Asia Pacific was set to light up AsiaWorld-Expo in Hong Kong on March 19-20. But plans have changed, and instead, they’re rolling out the red carpet in Barcelona for November 19-21, 2024.

Event director Claudia Hall explained the twist, citing that APAC’s business travel planners are showing serious wanderlust. Rather than staying local, they’re itching for the global connections that IBTM World is known for in Barcelona.

2025 IBTM Asia Pacific Shifts Locations 

In her statement, Hall gave a shoutout to those originally on board for the Hong Kong event, inviting them to the grand stage of IBTM World in Spain. “Let’s go big!” she essentially said. And who can blame her? With the momentum of the international meeting scene in full swing, it’s clear that Barcelona is where the action is.

This isn't RX Global's first tango with APAC event plans. They initially aimed to bring IBTM World to Singapore in 2020, only to have it swept away by the pandemic. And with IBTM APAC off the map for now, Northstar Travel Group's The Meeting Show APAC, which had its Singapore debut in April 2024, is already making waves and looking at big expansions in the future.

Get ready, because IBTM World in Barcelona is shaping up to be an unmissable spectacle! From November 19-21, 2024, the show promises a dynamic mix of networking, innovative sessions, and an impressive global lineup. Think of it as a who’s-who of the meetings and events world, where big ideas and even bigger partnerships come to life!

So, mark those calendars for Barcelona in November! Need help with groups and incentives in Barcelona, contact us!

Our DMCs can assist with accommodation, (gala) dinners, meeting rooms, transport, team building and other options you need for your event