FITUR 2026 - A Premier Global Tourism Event

International Tourism Trade Fair (FITUR) 2026 is set to be an outstanding event for the entire tourism fraternity. This fair takes place annually in Madrid, Spain and is a must go to point for the experts of the tourist industry. It has become one of the most important international tourism fairs, attracting exhibitors and visitors from all over the world and contributing significantly to global tourism. No dates have been announced yet but it’s always in January.

The Best Place for Professionals in the Industry

FITUR 2026 specializes extensively and encompasses numerous segments of travel industry. Examples include FiturTechy that focuses on technology; Fitur Cruises that concentrates on eco-friendly maritime tourism; and FITUR LGBT+ that brings together players who believe in inclusiveness in this sector. All these segments offer chances for networking, business growth, and exchange of ideas making FITUR an essential event for all those involved with travels.

Key Highlights and Areas FITUR 2026

FITURTechy: a section dedicated to technological integration highlighting innovative ideas such as artificial intelligence (AI), smart destinations, digital marketing etc. If you want your organization not be left behind during this era of digital revolution within this industrial niche, then it is advisable you pay them a visit.

FITUR Cruises: This part covers ‘blue tourism’ which is focused on environmental sustainability involving taking care of local communities instead of targeting destinations alone.

FITUR LGBT+: The leading platform promoting inclusive tourism practices is included here. This non-seasonal segment with high purchasing power underscores relevance of diversity plus inclusivity within this field.

FITURWoman: Gender equality is promoted through sections that stress importance of women in tourism.

FITURnext: This initiative aims at encouraging eco-consciousness among tourists by fostering innovations benefiting both residents and visitors alike.

Networking and Business Opportunities FITUR 2026

It is not just a big exhibition booth, but it is a powerful networking hub. With over 153 thousand trade participants expected, this fair offers the best opportunities for finding new contacts, generating fresh business ideas and finding potential partners. In one place national tourism boards, travel agencies, hotels and other types of businesses that support visitors come together to create a favorable business environment. Hence, FITUR has become indispensable to small and medium-sized enterprises (SMEs) aspiring to gain more market share.

Educational and Inspirational Forums

Talks by leading tourism industry experts as well as forums plus debates are also organized during the event. This provides an opportunity for any listener to familiarize himself with current trends of the market, consumer behavior peculiarities or examples of successful innovative approaches in doing business. After taking part in these sessions you will be able to implement some practical knowledge needed to run your own company.

Discovering Madrid

While attending Fitur, visitors have the opportunity to explore Madrid which is known for its rich cultural heritage and vibrant lifestyle. The venue for this event is IFEMA – Feria de Madrid located in different parts of the city.

FITUR 2026 promises an unforgettable experience both for people working in the sphere of tourism and those having personal interest in travelling. Whether you want to learn about cutting-edge innovations, get acquainted with industry thought leaders or simply partake in the exposition’s cultural melting pot, FITUR is where you should go join the global tourism community at Madrid.

If you would like to see more events like these visit our events page!

Our DMCs can assist with accommodation, (gala) dinners, meeting rooms, transport, team building and other options you need for your event